JULPHAR AVENUE
RETAIL / RAS AL KHAIMAH, UAE
“At RAK Properties, we see each asset as a platform for long-term community value. Julphar Avenue was an opportunity to enhance relevance and reinvigorate experience, while protecting the integrity of what already existed. IRD understood this balance intuitively. Their design response was both forward-looking and sympathetic to the original structure. It respected the building’s form while elevating its function. They brought commercial focus to every decision. Spatial layouts were recalibrated to support visitor flow and wayfinding was made instinctive, helping people navigate with ease. These changes have improved footfall and made the mall a more engaging place to spend time. What set IRD apart was their ownership mindset. Every material, layout and interface were selected for long-term performance and operational ease. The result is a space that’s resilient, adaptable, and importantly for our objectives, welcoming. Their boutique model gave us direct access to senior expertise. Communication was clear, and delivery was efficient. Julphar Avenue now stands as a renewed destination, and this collaboration has set a new benchmark for us.”
SAMEH AL MUHTADI - CEO RAK Properties
