Novo Cinema
Dubai

Novo Cinema

Redefining a cinematic experience.

Previously known as Grand Cinemas, Novo Cinemas was re-launched in 2000 with theaters located in Qatar, Bahrain, Dubai, Abu Dhabi, Sharjah and Ras al-Khaimah. Today, it is the largest cinema chain in the Middle East.

Hospitality & Leisure     |     Novo Cinemas     |     Dubai, UAE     |     2016     |     AED.14.0M

IRD worked closely with Novo leadership to reinvent one of its key flagship properties in Dubai. The principal design goals were ensuring theater-goers’ experience in the space was befitting the state of the art technology and family-friendly service level Novo is known for. Design planning services included full renovation of the main entrance and ticketing lobby, concessions and washrooms.