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Design ConsciousnessTM

At the heart of our philosophy lies Design Consciousness TM-- our proven
methodology that goes beyond conventional design. Refined through years
of experience, rigorously tested, and trusted by leading clients, it’s not just
about making spaces beautiful. It’s about building environments that shape how people feel, work, and connect.

We believe design should be intentional. Every element, every texture, every spatial decision is rooted in human experience.

Our approach blends creativity with behavioral insight, ensuring that each
space we create is not only visually compelling but emotionally and
functionally transformative.

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AWARDS & RECOGNITION

IRD IS GRATEFUL TO BE AWARDED RECOMMENDATIONS FOR OUR DESIGN WORK FROM SEVERAL OF THE WORLD’S MOST RESPECTED INDUSTRY ASSOCIATIONS AND PEER GROUPS.

CID AWARDS

2024
Shortlisted for Digital Construction Awards 2024
CID Power List - Among 50 Most Influential Designers

2023
CID Power List - Among 50 Most Influential Designers
Shortlisted for Interior Design for Retail: KAVAK Showroom

2019
Shortlisted for Interior Design of the Year: Public Sector for DEWA Auditorium
CID Power List - Top 34 among 50 Most Influential Designers

2018
CID Power List - Top 35 among 50 Most Influential Designers

2017
Power List - Top 33 among 50 Most Influential Designers

2016
CID Power List - Top 26 among 50 Most Influential Designers
Shortlisted for Best Interior Design Concept of the Year MBR Innovation Centre

2015
CID Power List - Top 27 among 50 Most Influential Designers

2014
CID Power List - Top 20 among 50 Most Influential Designers

2012
APID Jury Panel for the Products Design Competition at the Festival of Interior Design Dubai 2012

2011
Wataniya Kuwait Competition
Won the Interior Design Competition for the New Head Quarters Building of National Mobile Telecommunications Company, Kuwait

2010
Shortlisted for Interior Design of the Year - Better Life, Abu Dhabi

2009
Shortlisted for Interior Design for Institute/School: The Dubai Modern High School

2008
Shortlisted for Interior Design of the Year: Best Retail Design for ID Design Store, Abu Dhabi

DESIGN MIDDLE EAST

2019
CREATIVE 30 List - TOP 22 among 50 Most Influential Designers
Shortlisted for Boutique Firm of the Year
Shortlisted for Commercial Project of the Year for DEWA AUDITORIUM

RETAILEME AWARDS

2010
Store Design of the Year - Better Life, UAE
Retail Destination of the Year - Time Square Centre - UAE

RETAIL CITY AWARDS

2008
Architectural Design of the Year: ID Design & Better Life Showrooms

BALI PRINCIPAL AWARDS

2007
National Landscape Award: Planters Horticultures LLC for Masterplan Scheme Time Square Centre Dubai, UAE

SHARAF GROUP

2008
Sharaf Group : Time Square Centre Shopping Mall, Dubai, UAE

OUR CLIENTS

RAK Properties MBRU Sharaf DG Grid Properties Casa Group Kavak
Amity University CRDB Bank Dubai Luxury Authority Elcome Novo Cinemas Central Park
Al Rostamani Al Hokair Group Hilton Impact Hub Women's Museum Dubai Real Estate

Indu Varanasi is more than an architect—she’s a storyteller of space, weaving emotion, intention, and innovation into every corner she designs. With a career spanning three
decades and continents, her work leaves a bold imprint across the Middle East, North
Africa, Asia, and Europe. From her Dubai studio, Indu has been hailed among the
region’s 50 most influential designers for over 10 years.

Her philosophy – Design Consciousness —a way of seeing, feeling, and shaping the
world. Indu believes that thoughtful design isn’t just about beauty or function—it’s
about crafting sustainable and holistic environments that whisper to the soul, support
wellbeing, and evolve with us through time.

To Indu, every project is a chance to elevate life. Her spaces speak of dreams, respect
for nature, and bold imagination. Always driven by purpose, she champions
sustainability and accessibility, ensuring her work resonates not just today, but for
generations to come.

About Indu Varanasi

OUR TEAM

At IRD , our studio is our strength. A collective of thinkers, makers, dreamers, and doers - we bring our unique strengths together to shape meaningful design outcomes.