Design ConsciousnessTM
Design Consciousness™ sits at
the core of our philosophy - an innovative, research‑driven design methodology
that elevates interior design, spatial planning, and brand experience beyond
traditional approaches. Developed through years of expertise, rigorously tested,
and trusted by leading global clients, it goes far deeper than creating visually
beautiful spaces. It focuses on crafting human‑centered environments that
influence how people feel, work, live, and connect.
We believe exceptional design must be intentional. Every material, texture,
layout, and spatial decision is guided by user experience, behavioral insight,
and functional design principles.
Our approach blends creativity with evidence‑based strategy, ensuring every
space we design is not only aesthetically compelling but also emotionally
engaging and transformative. The result is design that enhances well‑being,
improves productivity, and delivers meaningful, lasting impact.
AWARDS & RECOGNITION
IRD IS GRATEFUL TO BE AWARDED RECOMMENDATIONS FOR OUR DESIGN WORK FROM SEVERAL OF THE WORLD’S MOST RESPECTED INDUSTRY ASSOCIATIONS AND PEER GROUPS.
SUSTAINABILITY INNOVATION AWARDS
2025
Sustainable Retail Project of the Year (Julphar Avenue Mall)
identity Design Awards
2025
Shortlisted in the Interior Design - Retail category (Julphar Avenue Mall)
CID AWARDS MENA
2025
Shortlisted for CID AWARDS MENA 2025
Shortlisted : Interior Design of the Year: Retail (Julphar Avenue Mall, IRD)
Shortlisted: CAD Specialist of the Year (Nesferson Olayta & Mubashir Ahmed, IRD)
Shortlisted: Unsung Hero of the Year (Raziel Espinosa, IRD admin)
CID POWER LIST
2025
Shortlisted for CID Power List 2025
CID Power List - Revealed 78 of the most creative
Design Leaders in the Middle East
2024
Shortlisted for Digital Construction Awards 2024
CID Power List - Among 50 Most Influential Designers
2023
CID Power List - Among 50 Most Influential Designers
Shortlisted for Interior Design for Retail: KAVAK Showroom
2019
Shortlisted for Interior Design of the Year: Public Sector for DEWA Auditorium
CID Power List - Top 34 among 50 Most Influential Designers
2018
CID Power List - Top 35 among 50 Most Influential Designers
2017
Power List - Top 33 among 50 Most Influential Designers
2016
CID Power List - Top 26 among 50 Most Influential Designers
Shortlisted for Best Interior Design Concept of the Year MBR Innovation Centre
2015
CID Power List - Top 27 among 50 Most Influential Designers
2014
CID Power List - Top 20 among 50 Most Influential Designers
2012
APID Jury Panel for the Products Design Competition
at the Festival of Interior Design Dubai 2012
2011
Wataniya Kuwait Competition
Won the Interior Design Competition for the New
Head Quarters Building of National Mobile Telecommunications Company, Kuwait
2010
Shortlisted for Interior Design of the Year - Better Life, Abu Dhabi
2009
Shortlisted for Interior Design for Institute/School:
The Dubai Modern High School
2008
Shortlisted for Interior Design of the Year: Best
Retail Design for ID Design Store, Abu Dhabi
DESIGN MIDDLE EAST
2025
Shortlist for Design Middle East Awards 2025
Shortlisted: Commercial Project of the Year - JULPHAR AVENUE MALL- IRD DESIGN.
Shortlisted : Refurbishment Project of the Year - JULPHAR AVENUE MALL- IRD
DESIGN.
Shortlisted : Sustainable Project of the Year -JULPHAR AVENUE MALL- IRD DESIGN.
Shortlisted : Boutique Firm of the Year -IRD DESIGN.
Shortlisted : Tech-Savvy Firm of the Year -IRD DESIGN.
Shortlisted : Woman Icon of the Year -INDU VARANASI – IRD DESIGN.
2019
CREATIVE 30 List - TOP 22 among 50 Most Influential Designers
Shortlisted for Boutique Firm of the Year
Shortlisted for Commercial Project of the Year for DEWA AUDITORIUM
SBID DESIGN AWARDS
2025
Shortlisted for SBID Design Awards 2025
Shortlisted : Refurbishment of Julphar Avenue Mall & Towers
RETAILME AWARDS
2010
Store Design of the Year - Better Life, UAE
Retail Destination of the Year - Time Square Centre - UAE
RETAIL CITY AWARDS
2008
Architectural Design of the Year: ID Design & Better Life Showrooms
BALI PRINCIPAL AWARDS
2007
National Landscape Award: Planters Horticultures LLC
for Masterplan Scheme Time Square Centre Dubai, UAE
SHARAF GROUP
2008
Sharaf Group : Time Square Centre Shopping Mall, Dubai, UAE
OUR CLIENTS
Indu Varanasi
is more than an architect—she’s a storyteller of space, weaving emotion,
intention, and innovation into every corner she designs. With a career spanning
three
decades and continents, her work leaves a bold imprint across the Middle East,
North
Africa, Asia, and Europe. From her Dubai studio, Indu has been hailed among the
region’s 50 most influential designers for over 10 years.
Her philosophy –
Design Consciousness
—a way of seeing, feeling, and shaping the
world. Indu believes that thoughtful design isn’t just about beauty or
function—it’s
about crafting sustainable and
holistic
environments that whisper to the soul, support
wellbeing, and evolve with us through time.
To Indu, every project is a chance to elevate life. Her spaces speak of dreams,
respect
for nature, and bold imagination. Always driven by purpose, she champions
sustainability and accessibility, ensuring her work resonates not just today,
but for
generations to come.
OUR TEAM
At IRD , our studio is our strength. A collective of thinkers, makers, dreamers, and doers - we bring our unique strengths together to shape meaningful design outcomes.
Nesferson Olayta
Interior Designer
This guru of CAD in design, Nes is always looking for the next challenge and pushing the boundaries. He loves to surprise himself (and us) with every project he delivers with his ‘magic’.
Mubashir Ahmed
CAD Designer
Meticulous to a fault, Mub wants to know everything before it is even thought of. He loves to create solutions right down to the details which can make or break a design.
Razeil Espinosa
Admin
Calm and collected, Raziel keeps us going with a deft charm. She is a storehouse of information and always ready to take on more.
Akaresh Madhu
Architect
Akaresh brings new energy into the team, working quietly, with a gentle presence
and thirst for learning, he brings a new set of skills to finish our vision to
life.
Amarpreet Pandey
Architect
Amar is an artist par excellence who can transform dull and boring projects into
vibrant design solutions with her architectural insight.
Flora Taraporewala
Client Service
Flora, our Client Service Manager, connects IRD Design with clients and prospects, effectively communicating our brand, building strong relationships, and driving growth.